Quadrilatero della Moda
One of the most up-market areas in the world, filled with jewellers, boutiques and design and furnishing showrooms.
Fashion, especially ready-to-wear, has made the Lombardy capital its home. The heart of the Quadrilatero d'Oro [Golden Square] is via Montenapoleone which according to an American survey is one of the fifteen most expensive and up-market streets in the world (together with New York's Fifth Avenue, Avenue des Champs Elysees in Paris, Causeway Bay in Hong Kong, Oxford Street in London and the Pitt Street Mall in Sidney).
The street's name goes back to 1804 at the height of the the Napoleonic age. At that time Milan was teeming with foreigners, who crowded the city not only for business but particularly because - as Stendahl, a lover of Milan, emphasised - it was a rich republic dedicated to art and pleasure. In via Montenapoleone, via S. Andrea, via del Ges¨, via Borgospesso and via della Spiga, the best Italian and international designers offer their extraordinary creations: clothes in gorgeous fabrics, perfumes, shoes, bags and may other limited production articles expressing the various talents of the Italian designers.